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Playbooks · Retention

Retention

The mechanics that turn first-time users into daily-return users — streaks, identity loops, and the systems that make products sticky.

In this category
2
briefs published
Featured in Retention
DuolingoRetention

Duolingo — Retention Playbook

Pick one north-star behavior. Build every system — UI, notifications, social, monetization — around protecting it.

RetentionConsumer AppGamification
9 min read
All Retention briefs
StravaRetention

Strava — Retention Playbook

Make the act of using your product a public artifact tied to identity. Identity compounds retention.

SocialConsumerIdentity
8 min read