Product strategy,
told through data.
The product mechanics, strategies and decisions behind the world’s most interesting companies.
The mechanics
behind companies
worth studying.
Companies covered:
Study product loops
Understand the systems that create repeat usage.
Break down mechanics
See how specific product decisions work.
Distill lessons
Turn observations into reusable principles.
Build better products
Apply those lessons to your own work.
Latest Issues
Browse the archive →Duolingo — Retention Playbook
Pick one north-star behavior. Build every system — UI, notifications, social, monetization — around protecting it.
Linear — Brand Playbook
Pick a non-feature axis to differentiate on (speed, taste, opinion). Make every surface communicate it.
Canva — Distribution Playbook
Create assets that capture user intent before the user knows your product. Templates, calculators, and tools beat marketing pages.
Strava — Retention Playbook
Make the act of using your product a public artifact tied to identity. Identity compounds retention.
An unreasonable amount of attention paid to good products.
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