Notes on Product
Product ideas
worth stealing.
We study exceptional companies and pull apart the decisions, mechanics and tiny details behind how they build, grow and keep users.
One sharp teardown each week. No fluff.
The Notebook
10 companies dissected so far
01LinearLinear — Brand PlaybookBrand02CanvaCanva — Distribution PlaybookGrowth03StravaStrava — Retention PlaybookRetention05NotionNotion — Community PlaybookDistribution06ShopifyShopify — Platform PlaybookDistribution07FigmaFigma — Product PlaybookProduct08HubSpotHubSpot — Marketing PlaybookMarketing09CostcoCostco — Business Model BreakdownBusiness Model
Revolut · Business Model
From the notebook
Revolut — Business Model Breakdown
Win one painful, frequent use case. Use the account you earn to monetize ten adjacent ones at zero CAC.
Read the briefNotes, delivered
Steal one useful product idea every week.
We do the digging. You get the interesting bit.
One useful idea. Occasionally several.
What we study
You've reached the end.
We spend an unreasonable amount of time studying products so you don't have to.